June 2016

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PREFACE BY JON MOSCONE Let’s face it: we have a problem. It’s not that we don’t see the numbers declining, or the funding priorities shifting, or the world passing us by. The problem is: what do we do? This problem is a question of relevance, and it is a question that drives me in every

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INTRODUCTION: UNLOCKING RELEVANCE When the Japanese-American family walked into the tiny museum at Camp Amache in 2010, graduate student Kellen Hinrichsen was there to greet them. Kellen welcomed the group: an older man, his daughter, and grandchildren. The grandfather was born at Camp Amache, one of many children born in captivity in the World War

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WHOSE ROOM IS THIS? I was a new parent, having lunch with a lesbian activist, when she told me the best-kept secret of hipster parenting in Santa Cruz: the Elks Lodge. I knew the Elks Lodge as the weird building on the hill with an overabundance of wood paneling. The Elks, or the Benevolent and

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A WALK ON THE BEACH On the morning of July 19, 2015, I pedaled my bike downhill towards certain failure. It was a Sunday, 7:30am and chilly. I was headed to the beach. My museum—the MAH—was holding a 130th anniversary party for the first surfers in the Americas. On July 19, 1885, three teenage Hawaiian

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